Case Study
A Headless, High-Performance Shopify Plus Experience
A fully headless Shopify Plus storefront powered by React JS, metaobjects CMS, Klaviyo, and Yotpo loyalty — engineered for speed, scale, and storytelling.
Overview
Dossier needed a modern ecommerce foundation that reflected their brand quality while improving performance, conversion rates, and internal content velocity. Their previous Shopify setup restricted flexibility, and content updates required developer support.
We rebuilt Dossier’s storefront using a fully headless architecture powered by React JS and Shopify Plus. A custom middleware layer provides fast data fetching, while metaobjects give the marketing team complete control over landing pages, product storytelling, and modular content blocks.
What we did
- Shopify Plus
- Headless React JS Frontend
- Metaobjects CMS
- Middleware / API Optimization
- Klaviyo Integration
- Yotpo Loyalty Integration
The headless build allows Dossier to scale rapidly with a flexible design system, faster product releases, and a future-proof architecture ready for international expansion and omnichannel experiences.
The headless build transformed our flexibility. Pages load faster, UX feels premium, and we can now publish content instantly using metaobjects.
Brand & Ecommerce
Gallery
Screens from the headless build.
Results
- Faster page loads
- 50%
- Increase in conversions
- 30%
- Faster content velocity
- 3×
- Lighthouse performance
- A+